{"id":2598,"date":"2025-08-05T23:01:05","date_gmt":"2025-08-05T21:01:05","guid":{"rendered":"https:\/\/marketinglab.cy\/?page_id=2598"},"modified":"2025-08-11T15:47:06","modified_gmt":"2025-08-11T13:47:06","slug":"lets-go-tours-by-amathus","status":"publish","type":"page","link":"https:\/\/marketinglab.cy\/en\/case-studies\/lets-go-tours-by-amathus\/","title":{"rendered":"Let&#8217;s Go Tours by Amathus"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2598\" class=\"elementor elementor-2598\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba2dad5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ba2dad5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff2adae\" data-id=\"ff2adae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-877ebfa elementor-widget elementor-widget-text-editor\" data-id=\"877ebfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital Marketing\n<br>\n(Google Ads, Social Media, Email Marketing and Content Creation)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e34af2f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e34af2f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd389c\" data-id=\"1fd389c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b943ee8 elementor-widget elementor-widget-image\" data-id=\"b943ee8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"340\" height=\"415\" src=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/brain-marketing-lab.png\" class=\"attachment-large size-large wp-image-129\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585a29f elementor-widget elementor-widget-text-editor\" data-id=\"585a29f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"border-left: 1px solid #FF0000; height: 70px; position: absolute; left: 50%; top: -10px;\"><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f284655 e-flex e-con-boxed e-con e-parent\" data-id=\"f284655\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20568ba elementor-widget elementor-widget-heading\" data-id=\"20568ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5fc5b elementor-widget elementor-widget-text-editor\" data-id=\"0e5fc5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With Let\u2019s Go Tours by Amathus, every summer we make sure people travel \u2014 from the nearest destinations to the farthest corners of the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa84d2 elementor-widget elementor-widget-image\" data-id=\"baa84d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/different-images-hello-europe.jpg\" class=\"attachment-large size-large wp-image-2675\" alt=\"different-images-hello-europe\" srcset=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/different-images-hello-europe.jpg 1920w, https:\/\/marketinglab.cy\/wp-content\/uploads\/different-images-hello-europe-768x512.jpg 768w, https:\/\/marketinglab.cy\/wp-content\/uploads\/different-images-hello-europe-1536x1024.jpg 1536w, https:\/\/marketinglab.cy\/wp-content\/uploads\/different-images-hello-europe-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8927c3 elementor-widget elementor-widget-text-editor\" data-id=\"a8927c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge for Summer 2024 was to increase the number of travelers by 50% compared to 2023.To achieve this, we had to design a marketing strategy that would not only boost brand awareness but also build trust among travelers, inspiring them to choose Let\u2019s Go Tours by Amathus for their next adventures.<\/p><p>Additionally, our goals included growing our social media followers, increasing engagement, and creating content that connects with potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b49586d e-flex e-con-boxed e-con e-parent\" data-id=\"b49586d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b598cb e-con-full e-flex e-con e-child\" data-id=\"2b598cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb5425 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"ecb5425\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1218\" height=\"1015\" src=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer-tours.jpg\" class=\"attachment-large size-large wp-image-2677\" alt=\"\" srcset=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer-tours.jpg 1218w, https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer-tours-768x640.jpg 768w, https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer-tours-14x12.jpg 14w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-627d987 e-con-full e-flex e-con e-child\" data-id=\"627d987\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-defaaaa elementor-widget elementor-widget-heading\" data-id=\"defaaaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac116e elementor-widget elementor-widget-text-editor\" data-id=\"cac116e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We designed a targeted advertising plan with a clear budget and smart promotional strategies.The campaign was supported by a dynamic mix of ads, including:<\/p><p><b>Social Media Ads<\/b> (Carousels, Contests, Interactive Campaigns)<\/p><p><b>Google Search, Display &amp; Video Ads<\/b><\/p><p><b>Email Campains<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60237a9 e-flex e-con-boxed e-con e-parent\" data-id=\"60237a9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2948c4 e-con-full e-flex e-con e-child\" data-id=\"a2948c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5384e12 elementor-widget elementor-widget-heading\" data-id=\"5384e12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We did it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bafab69 elementor-widget elementor-widget-text-editor\" data-id=\"bafab69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the right strategy and execution, we managed to reach and inspire our target audience across Cyprus, while strengthening the trust of both existing and new customers.<\/p><p>Our goals were achieved \u2014 followers surpassed 20,000, and Let\u2019s Go Tours by Amathus traveled more people than ever before, proving that the right marketing approach can turn any challenge into success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7eb7fd e-con-full e-flex e-con e-child\" data-id=\"d7eb7fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6704a91 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"6704a91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"1015\" src=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer.jpg\" class=\"attachment-large size-large wp-image-2676\" alt=\"\" srcset=\"https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer.jpg 1218w, https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer-768x640.jpg 768w, https:\/\/marketinglab.cy\/wp-content\/uploads\/hello-summer-14x12.jpg 14w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing<br \/>\n<br \/>\n(Google Ads, Social Media, Email Marketing and Content Creation)<\/p>","protected":false},"author":1,"featured_media":2678,"parent":2574,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2598","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>- Marketing LAB<\/title>\n<meta name=\"description\" content=\"A specialised marketing centre offering advertising services, marketing seminars, and the opportunity to marketers in Cyprus to strength the bond between them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketinglab.cy\/en\/case-studies\/lets-go-tours-by-amathus\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" 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