Let’s Go Tours by Amathus
(Google Ads, Social Media, Email Marketing and Content Creation)
Marketing Challenge
With Let’s Go Tours by Amathus, every summer we make sure people travel — from the nearest destinations to the farthest corners of the world.
The challenge for Summer 2024 was to increase the number of travelers by 50% compared to 2023.To achieve this, we had to design a marketing strategy that would not only boost brand awareness but also build trust among travelers, inspiring them to choose Let’s Go Tours by Amathus for their next adventures.
Additionally, our goals included growing our social media followers, increasing engagement, and creating content that connects with potential customers.
What we did
We designed a targeted advertising plan with a clear budget and smart promotional strategies.The campaign was supported by a dynamic mix of ads, including:
Social Media Ads (Carousels, Contests, Interactive Campaigns)
Google Search, Display & Video Ads
Email Campains
We did it
With the right strategy and execution, we managed to reach and inspire our target audience across Cyprus, while strengthening the trust of both existing and new customers.
Our goals were achieved — followers surpassed 20,000, and Let’s Go Tours by Amathus traveled more people than ever before, proving that the right marketing approach can turn any challenge into success.
