Amathus Rebranding
Marketing Challenge
With 80 years of successful presence in the Travel, Transport, and Tourism sectors, Amathus Corporation needed a refreshed visual identity — one that would honor its legacy while meeting the modern demands of brand identity.
The challenge was clear: how can we evolve the logo while preserving the brand’s core values and recognizability?
Our goal was to create a modern, dynamic, and timeless identity, supported by comprehensive brand guidelines to ensure consistency across all corporate communications.
What we did
Starting with multiple brainstorming sessions and strategic meetings with the client, we designed a logo that reflects the company’s three key pillars: Location, Destination, and Motion.
Drawing inspiration from these concepts, we developed a new color palette, typographic choices, and design details that reinforce the brand’s recognizability.
We did it
The result? A refreshed logo that perfectly captures the essence of Amathus Corporation.
The new logo was officially launched on July 1st, 2023, marking a new era for the Group. We highlighted the brand’s heritage while infusing it with modern aesthetics and functionality — and that’s our very own success story.
